Digital Marketing Internship for Derby Uni students/recent grads

Digital Marketing Strategy Intern wanted for Niche Travel Agent

Want to develop a bespoke digital media strategy focused on requirements of a travel agency business?

Want to own a project, working autonomously, home based, culminating with a presentation to the company MD?

Want to get PAID while gaining valuable research and marketing experience?

Iceland Holidays, ATOL registered 6190, is a niche travel agent selling flights, hotel, excursions and car-hire packages to Iceland all year round via a website (www.icelandholidays.com), based in Cromford, Derbyshire.

The company currently has a high organic search result, but would like to increase sales by using social media and Google Adwords.  The company want a digital marketing strategy to be written that is focussed on the fact they are a specialist travel agents and outlines how and why to use the following channels: 

·         Adwords

·         Facebook

·         Twitter

·         Any other deemed essential major social media or digital marketing strategies

Additional elements of the project would be to produce a strategy for increasing organic search results for other domain names that are owned by the company, as well as making recommendations to optimise web site booking rather than via the phone.

The project plan should also include a strategy for effectiveness evaluation post implementation.

The internship covers a fixed period of 92 hours and once the strategy has been developed it will be presented to the company’s Managing Director. Once the strategy has been agreed implementation of the strategy will begin during the latter part of the project hours.

The details:

·         92 hour project over a period of two months

·         Competitive salary to be negotiated with the employer.

·         Home based with occasional travel to Cromford for meetings.

·         Ideal for a student or a graduate with a high level of Marketing experience through their course or work experience.

To apply please send your CV and covering letter to employerteam@derby.ac.uk. Don’t forget to use the cover letter to showcase your skills and explain how these are relevant to the company and role! Please ensure you send through these as attachments rather than in the body of the email, and label them referencing the company, your name and CL/CV.

Close date: 5pm on Friday 30^th May 2014.

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