Digital Marketing Strategy Intern wanted
for Niche Travel Agent
Want to develop
a bespoke digital media strategy focused on requirements of a travel agency
business?
Want to own
a project, working autonomously, home based, culminating with a presentation to
the company MD?
Want to get
PAID while gaining valuable research and marketing experience?
Iceland
Holidays, ATOL registered 6190, is a niche travel agent selling flights, hotel,
excursions and car-hire packages to Iceland all year round via a website (www.icelandholidays.com), based in Cromford, Derbyshire.
The company currently has a high
organic search result, but would like to increase sales by using social media
and Google Adwords. The company want a
digital marketing strategy to be written that is focussed on the fact they are
a specialist travel agents and outlines how and why to use the following
channels:
·
Adwords
·
Facebook
·
Twitter
·
Any other
deemed essential major social media or digital marketing strategies
Additional
elements of the project would be to produce a strategy for increasing organic
search results for other domain names that are owned by the company, as well as
making recommendations to optimise web site booking rather than via the phone.
The project
plan should also include a strategy for effectiveness evaluation post
implementation.
The
internship covers a fixed period of 92 hours and once the strategy has been
developed it will be presented to the company’s Managing Director. Once the
strategy has been agreed implementation of the strategy will begin during the
latter part of the project hours.
The details:
·
92 hour
project over a period of two months
·
Competitive
salary to be negotiated with the employer.
·
Home based with
occasional travel to Cromford for meetings.
·
Ideal for a
student or a graduate with a high level of Marketing experience through their
course or work experience.
To apply
please send your CV and covering letter to employerteam@derby.ac.uk. Don’t forget to use the cover letter to
showcase your skills and explain how these are relevant to the company and
role! Please ensure you send through these as attachments rather than in the
body of the email, and label them referencing the company, your name and CL/CV.
Close date: 5pm on Friday 30th
May 2014.
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